Music, Youth, and Culture - Fun, Cost-Effective Ways to Enhance Your Impact
This workshop will explore two powerful tools in executing efficient social change - youth engagement and making adequate use of the pop culture that surrounds us. The presenter will demonstrate the most effective strategy that can be used to attract young people to public service - appealing to their passions. By showing young people that their passions can be used to create positive change, they will become both excited and empowered to give back, recognizing that they have the capacity to do so at their age and to have fun in the process. Nineteen year-old Leora Friedman will share the story of her own social venture she co-founded in high school, Music is Medicine, that has succeeded in captivating youth around the world. In discussing her models of youth-run music therapy programs and medical research fundraising through music sales, Leora will demonstrate how to transform your mission and develop programs that ignite passion in youth and intertwine philanthropy with entertainment and other elements of pop culture to enhance your degree of impact.