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Eventbrite - 2012 Best Practices for Youth Conference

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A SISGI Group Initiative

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Engaging Through Passion


Music, Youth, and Culture - Fun, Cost-Effective Ways to Enhance Your Impact

This workshop will explore two powerful tools in executing efficient social change - youth engagement and making adequate
use of the pop culture that surrounds us.  The presenter will demonstrate the most effective strategy that can be used to attract young people to public service - appealing to their passions. By showing young people that their passions can be used to create positive change, they will become both excited and empowered to give back, recognizing that they have the capacity to do so at their age and to have fun in the process.  Nineteen year-old Leora Friedman will share the story of her own social venture she co-founded in high school, Music is Medicine, that has succeeded in captivating youth around the world. In discussing her models of youth-run music therapy programs and medical research fundraising through music sales, Leora will demonstrate how to transform your mission and develop programs that ignite passion in youth and intertwine philanthropy with entertainment and other elements of pop culture to enhance your degree of impact.

Presented By

Leora Friedman
Leora Friedman is 19 years-old, a sophomore at Princeton, and the CEO of Music is Medicine, an organization she co-founded at 15 that harnesses the power of music to make a difference in the lives of seriously-ill children. In 2009, she received the Key Change Grant Grand-Prize, an award sponsored by DoSomething.org and the GRAMMY Foundation. She is also a member of Do Something’s Youth Advisory Council, and her work has been featured by Seventeen Magazine, Forbes, and MTV, among other media. Aside from public service, Leora enjoys writing songs and singing for her school’s Jewish a cappella group.




Eventbrite - 2012 Best Practices for Youth Conference


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